A Taste of What We Know

Here is where Flow Wine Group veterans share their expertise about wine & spirits and the feedback we get from USA consumers we interact with


Read More



Woo (verb): To seek the affection or love of someone. Are looking for a wine for a romantic occasion? Or are you looking to buy a wine gift for someone special? We created a list of Wooing wines that can help jazz up a date and leave a good impression. We created a list of…

Read More



Wine can be made in many styles, from different grape varieties and can range from very dry to very sweet. Our team has come up with a few suggestions of their favorite wines for Sweet Wine Drinkers. If you’re looking for a sweet wine or want to try something different from your usual then give…

Read More

Malbec World Day 2020!


Every April 17th, we celebrate Malbec World Day! Celebrating this holiday is a great excuse to open up a bottle of Malbec to celebrate with the grape varietal, Argentina, and its success with Malbec! We have provided a few recommendations for your liking below. – Cheers! Malbec World Day Facts -Malbec is famously grown and…

Read More

Wine Education is Key to Wine Sales


As an industry, we tend to stratify our consumers as Gen Z, Millennial, Gen X and Baby Boomers – constantly looking for the data that sets them apart from each other. That data is there; people are generally different in some ways from generation to generation. Fortunately, though, whether it’s the type of wine they…

Read More

What is Vin de France?


Aside from the obvious (French wine), Vin de France is a new national appellation from France. France is known for its individual appellations. For example, you don’t necessarily buy a Pinot Noir; you buy a Burgundy. You don’t necessarily buy a sparkling Chardonnay; you buy a blanc de blanc Champagne. This is how it’s always been done…

Read More

The Five Pillars of Philosophy


The Five Pillars of Philosophy When you think about it, wine is about people. It is about the people who farm the grapes, the people who make the wine, those who sell it and those who drink it. Most of us fit somewhere in there. At Flow Wine Group, we both sell and drink it.…

Read More

Flow Wine Group In-store Professionalism


I have been to many events at stores where other people were also presenting wines. Quite often, I am amazed by their lack of professionalism. Therefore, I am writing this article to reinforce what our goals are at Flow Wine Group when we do events. People who attend our events look to our wine consultants…

Read More

Favorite Winter Sangria Recipe To Share


Melissa Kok, Southeast Regional Manager for Flow Wine Group, has a favorite winter sangria recipe to share with everyone. She stumbled upon this Apple Cider Sangria recipe on Pinterest several years ago. The recipe is from Jessica from How Sweets Eats. Melissa has been making this wonderful concoction every year since then because it is…

Read More

Photo Contest Winner


Congratulations to Jack Lane from Massachusetts for winning the Flow Wine Group photo contest! Flow Wine Group every so often, holds contests among the consultants to snap the best photo featuring themselves hard at work.  Jack’s submission was captivating photo from his Vinho Verde in-store tastings at Blanchard’s Wine & Spirits for Benson Marketing Group…

Read More

Don’t miss our next article

Want to grow your sales?