Education increases sales!
When sales teams understand wines they are selling, they develop a passion to teach others & increase brand interest.
FWG organizes wine seminars for distributors, retail sales teams, hotel, wine bar and restaurant staff.
Regional wine councils & producers provide FWG with the highest quality educational data available for seminar presentations
FWG works with world class educators and sommeliers to educate the trade and our consultants
FWG handles coordination and execution details such as scheduling, venue selections, evites, educational materials, tasting mats, event preparation, execution, quantitative audience feedback, and other details to make seminars successful
Live & Virtual Trainings
FWG hosts live trainings for our consultants in select markets
We recommend that clients feature their products at our trainings to help our consultants become familiar with their brands
We can divide live training costs between featured clients
FWG provides virtual trainings for all consultants
Webinars, tech sheets & links to client websites are options to provide us with the knowledge to communicate product info to consumers
Webinars taught by experts ensure product knowledge at the point of sale
We record virtual trainings to provide education to staff unable to attend
All Flow Wine Group consultants must pass a general wine knowledge quiz in order to work for us. They also must prove they are able to sell in order to be assigned to ongoing events.
- We track who attends trainings provided by wine regions and private clients and assign the most actively learning consultants to events requiring the highest level of knowledge.
- Clients who would like to provide quizzes with their trainings should contact us for more information.
What People are Saying
“The food/wine pairings and consumption of both(!) was fabulous” – Jim S., party guest
“My team enjoyed the mix of education, trivia, and interactions that made it fun” – Angela E., party host